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As it is, whoever manages to scrape a majority in Parliament, the country is heading into a period of financial crisis that the politicians have ensured we are uniquely ill-prepared for. Since the beginning of the global recession, the British people have been cushioned. Because of its fear of looking bad before the election, the Labour government has continued to spend borrowed money like a drunk on borrowed time.

Cameron's first campaign poster of the year "We can't go on like this. I'll cut the deficit, not the NHS" demonstrated that the trend would continue. This election was being fought not on who could disentangle us from the terrible welfare-bankrupted state that we were in, but instead on who could most completely maintain the status quo that helped get us in this ruinous situation in the first place.

But another message was being given out more subtly with that campaign. After all, why ring-fence health spending and not education? Why health-spending and not defence? The impression given is that cuts will be made to things that people wouldn't miss anyway. And though there are certainly plenty of cuts that would not be felt — not least the £1 billion this government has spent on advertising with our money — the meaningful cuts will have to be felt. That means considerable cuts to front-line public services.

This would have been the time for a responsible opposition to be honest with the people — to explain that we are going to have to feel this recession if we are going to get through it. 

When the repercussions of all this kick in, the post-election realities the public will quite rightly feel that no one warned them that it was going to hurt. Taxpayers who thought their best security would be in property have little idea of what the effect will be when we finally see the collapse of the housing-price bubble that has been sustained over the last two years. We were given the impression all this could be done painlessly.

So which box do we tick? When I was at university there was always an option on the ballot for student-election posts to "Re-Open Nominations". "Ron", to which it was always shortened, was popular if the candidates were all rubbish. Unfortunately, we don't have "Ron" at this election. If we did, I suspect he would romp to victory.

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ChrisM
April 24th, 2010
2:04 PM
Can you possibly find some breakdown of the £1bn spent on advertising? It doesn't sound that much out of the total and what was it for? Is spending on, say, "eat 5 fruit and veg a day" bad? Campaigns against drink driving? Reducing energy consumption? You probably know about the fortunes spent on advertising privatisations. Was this OK?

Anonymous
April 24th, 2010
2:04 PM
Proportional representation? Funny how conservatives only believe in this now. Great rape gag there, Douglas. What a charming chap you are. And clearly a policy of doing what the City wanted would see the Tories romp home.

Geoff M
April 22nd, 2010
8:04 AM
The Tories have given away the right to govern. They have moved so far to the Left that they no longer represent their core vote. They expected to be able to do this and have their core vote blindly vote Tory for want of anyone else to vote for. Now they are finding that they will either vote for UKIP/BNP or not vote at all. Should be interesting. Perhaps a hung parliament will give us a separation from Scotland (and Labours built in majority), rebalancing of constituency sizes, proportional representation and the rise of more representative Parties. Should be fun.

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