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Peter Whittle
Wednesday 30th June 2010
A Little Question
Last Sunday I took part in the BBC show The Big Questions. The discussion was on the new poster campaign 'Inspired by Mohammad' and asked the question of whether Islam needed better PR. I was pretty much on my own in arguing that no, I could see no reason why any religion should have such a campaign, and besides there was something almost surreal about the claims being made by this one. It was interesting that there was not a single voice raised in my support, but hey, all's fair in love and war, I suppose. 
But not for the first time I found myself musing on the make-up of studio audiences. There are shows which I no longer bother to watch or listen too, not just because I am tired of the platitudinous ramblings of the panellists, but simply because the sympathies of the audiences seem so at odds with the opinions of the majority on a whole slew of major issues, giving discussions a frustrating, alternate-universe air. 
 
Take immigration: a number one concern as measured by poll after poll. The strength of feeling on this issue is never reflected in public audiences, whether they be for Question Time, Any Questions or indeed The Big Questions. Instead, the most that happens is that public feeling is referred to, often by the host, as being strong. The audiences themselves always seem much more ambivalent. 
 
I'm not sure how audiences are selected by the broadcasters. And I'm certainly not claiming that there's any kind of conspiracy. Rather I imagine that a fair system is used which, oddly, goes on to produce an unfair, unrealistic result. To maintain 'impartiality', production teams might strive for 50% pro, 50% con on any given issue. The impression one is left with is that there is much more argument and disagreement than there actually is.
 
So for example, if the BBC were setting up a discussion on the future of the monarchy, it would no doubt have two pro-monarchy speakers, two republicans. And the audience would be selected presumably on the same principles. The impression given is of a country spilt down the middle, when in fact, around 75% at the last count were in favour of its continuation. So shouldn't we perhaps have a form of PR in audience selection?    
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Joshua
July 2nd, 2010
2:07 PM
I have noticed this on Question Time. Several opinion polls have been very similar in that they show a marked rise in support for George Osborne, and an absolute majority support his budget, yet the Question Time audiences seem to disagree with the budget by a majority. David Cameron picked up 60% of the vote in his constituency, and UKIP picked up 5% I believe, so one can assume 65% of Witney supports the budget. Yet during that Question Time edition in Witney, around 65% opposed the budget. Perhaps Question Time would like to arrange the audience on constituency vote shares. I must admit however, I was pleasantly surprised by the warm reaction Simon Heffer received when he made his points using his customary eloquence. Heffer is a target of lefty opprobrium because they know he is far more intelligent than them

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About Peter Whittle

Peter Whittle is director of the New Culture Forum and author of Look at Me: Celebrating the Self in Modern Britain, Private Views: Voices from the Front Line of British Culture, Monarchy Matters and, most recently, Being British: What's Wrong With It? (Biteback). He is UKIP's prospective parliamentary candidate for Eltham.

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