You might have read in the press over the weekend of a short film produced by Richard Curtis for the Environmentalist campaign 10:10.
Called No Pressure, it is truly nasty piece of work.
I shall direct you to James Delingpole's excellent blog piece about it at the Telegraph, for there's little to add to that. Suffice to say this film manages to be hateful, self-hating, almost fascistic, and socially snobbish all at the same time.
Realising perhaps that this amounts to one massive own-goal, the 10:10 people have already taken it off their website. But it should be seen by as many people as possible before it is 'disappeared'. So here it is, below.
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Peter Whittle is director of the New Culture Forum and author of Look at Me: Celebrating the Self in Modern Britain, Private Views: Voices from the Front Line of British Culture, Monarchy Matters and, most recently, Being British: What's Wrong With It? (Biteback).
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